Press & Sponsors
The most-watched inventory on the internet.
Integrations aren't ad breaks here — they're a beat inside the format. One sponsor per video, woven into the challenge, seen by tens of millions. Below is the rate card and the press kit.
Rate card
Named integration packages
Indicative demo rates modeled on the real market. Every package is one in-format integration — a challenge beat, not an interruption.
Spotlight
$1.4Mper integration
- 30–45s in-format integration
- Product woven into one challenge beat
- 1 pinned comment + description link
- Basic usage rights, 30 days
Best value
Signature
$2.1Mper integration
- 60–90s in-format integration
- Named role in the challenge premise
- Community post + short cross-cut
- Whitelisting, 90 days
- First-right on the next drop
Takeover
$2.9Mper integration
- 90s+ integration + challenge naming
- Custom segment built around the brand
- Full org social cross-promo
- Perpetual usage + exclusivity window
- Rush/whitelisting modifiers included
Modifiers apply for exclusivity, whitelisting, usage rights and rush timelines. This is preparation material — a real deal is earned by audience proof, not built by tooling.
Press kit
The one-pager
The facts
- 508M+ subscribers — modeled on the most-subscribed channel on YouTube
- 812M views in the last 30 days
- 13.1% median click-through rate
- $520M product (Feastables-style) run-rate
- 44 Guinness World Records on set
- 1% of profits to philanthropy
Media contact
For sponsorship, press or partnership inquiries, join the list and a partnerships lead will follow up. (Demo build — no real inbox is monitored.)
Or download assets: logo · brand card
