We love giving money away. We also don't love lawsuits. So every giveaway we run — and every one the challenge builder will let you run — follows real US sweepstakes structure. Not "looks legit." Actually legit.
The three ingredients that make a lottery
A lottery (which you, a normal person, cannot legally run) needs three things: a prize, chance, and consideration (people paying to play). Remove any one and it's legal. Prizes and chance are the fun part, so you remove consideration — by offering a genuine free way to enter.
What every one of our rules pages has to state
- Sponsor — the legal name and a real mailing address.
- Entry period — exact open and close date/time, and whose clock is official.
- Eligibility — age, residency, and employee/household exclusions.
- Free entry route (AMOE) — a mail-in or free online method, weighted equally to any paid path.
- Prize + ARV — a clear description and the approximate retail value.
- Odds language — "odds depend on the number of eligible entries."
- Winner selection + notification — random draw, a date, and a response deadline with forfeiture terms.
- Void where prohibited — plus a flag to register/bond in states like NY and FL when the prize is large.
Our builder refuses to launch a prize draw without a free-entry route and published rules. A giveaway with no rules, no draw, or no intent to pay isn't marketing — it's engagement bait, and it's the fastest way to torch the one thing that matters: people believing you actually pay out.
That's why the winners archive stays up forever. The archive is the trust engine.